Invest the a shop around a brick-and-mortar store, it’s pretty easy to recognize the various types of shoppers around you. There will be the loyalists, as familiar to the salespeople at a common boutique as caffeine addicts are with their local café baristas; the impulse shoppers, who are lured into stores by a killer sale or a pleasant window display and end up purchasing on a whim; and the ones on a mission, who march determined right into a store with their game-face on and one purchase already plotted out and mapped.
You almost certainly know which shopper you are in the real-world consumer sphere. You’re likely aware that salespeople, been trained in the artwork of pushing merchandise toward those likely to purchase it, understand how to spot and identify each kind of shopper and cater their sales pitches accordingly. And, because you know what kind of real-world shopper you are, you adjust your shopping habits, and responses to salespeople, accordingly. It’s all familiar territory.
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In the web shopping world, however, the anonymity of the keyboard makes everything murky. This doesn’t mean there aren’t distinct types of online shoppers. There are. And in my own research as a Web psychologist at Clicktale, I’ve spent a lot of time analyzing online user behavior and decision making processes to greatly help me better categorize them.
So, which kind of online shopper are you? Continue reading to discover.
Do you have problems with FOMO? Are you female, a frequent visitor to online stores, and a devoted, almost obsessive Pinterest pinner? If so, you fit very snugly in to the criteria for our first kind of online shopper: The Wish Lister.
The Wish Lister is always daydreaming about purchases out of her financial reach, be they the most recent couple of designer boots, a custom leather sofa or a sweet couple of noise-canceling earbuds. She feeds her fantasies by scouring online blogs and stocking her shopping carts at websites on the internet with highly-desired items. Yet she also usually abandons her purchases prior to making it to the checkout.
Do you like Louis Vuitton? Go gaga for Gucci, or just die over DKNY? If so, there’s an excellent chance that whenever you shop online, your behavior and browsing style would categorize you as a Brand-Oriented Visitor.
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For you personally, online shopping is about the visuals – the way the product you’re scoping out looks, what its newest features are, and what types of colors, materials and designs set it in addition to the other items you have from the same designer or company.
While nobody would accuse you of not being truly a smart shopper, for you personally, the web experience is less about function than it really is about fashion. You aren’t motivated by need or price checks. You shop because you like your brand, and much more, you like how it looks you.
Meet up with the Brand-Oriented Visitor’s polar opposite: The Rational Visitor.
Are you practical? Recognized to penny-pinch? Do you make a carefully constructed pro-con list in your mind when weighing major purchases, and do you have a tendency to invest some time when shopping to believe things over – making sure that that you’re eyeing is right for you personally?
If so, you are most likely a Rational Visitor. For you personally, shopping online is specially useful, because you can take part in all your favorite activities – price comparing, cost-benefit analysis and doing your research – all with just a couple of clicks of your mouse.
You’re the type of shopper who complements your actual shopping with online research, making certain you understand all there is to learn about the most recent products and what’s in the marketplace before you pull the trigger and ultimately buy.
Remember the Wish Lister from item #1? Well, the yin to her yang may be the Maximizer: the shopper who reads every product review, memorizes every product stat by heart, and intimately knows the ins, outs and upside-downs of something before deciding to get.
The Maximizer can be a close cousin of the Rational Visitor, but slightly more obsessive. As the Rational Visitor can be involved about making the very best shopping choice, the Maximizer is relatively enthusiastic about the theory. It’s not FOMO that haunts the Maximizer during the night, it’s FOBP — Concern with a Bad Purchase.
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For anyone who is recognized to spend so enough time researching something that you wind up giving yourself anxiety, and the overload of information enables you to more stressed, instead of less, it’s likely that good which you have Maximizer tendencies.
Are you easily pleased? Incredibly not picky? In the event that you shop for a wallet or boots, will any old leather money pouch or footwear do?
If so, you’re probably a Satisfier. When you shop online, variety and choice don’t matter much for you. You want to keep things simple, and you never get swept up in brands, color choices or comparing options across multiple sites. For you personally, the shopping experience is simple and uncomplicated. Primarily, it’s quick. You click, browse and purchase. As long as that you get meets the bare-bones criteria of everything you were looking for, you’re apt to be pleased.
Ah, the Hesitater. You’re like the Wish Lister – both of you dwell in the land of abandoned shopping carts, your fingers hovering over the “purchase” buttons without the capability to click “buy” – however your qualities are different. As the Wish-Lister stockpiles potential purchases predicated on desire and daydreams, the Hesitater shops out necessarily. If you’re a Hesitater shopping on the internet for winter gear, you almost certainly do need a fresh hat and couple of gloves. But instead than move confidently from browsing to purchasing, the Hesitater will reach his final destination – the purchase page of a website — and suddenly freeze.
In the offline world, the Hesitater may be the sort of shopper who is seen hovering close to the checkout lane and wondering if he should finally intensify to the counter and grab his wallet. Online, he are available looking at his screen along with his mouse creeping near to the purchase button, but without some kind of encouragement, be it a promotional code to save lots of money or a real-world word of encouragement from a pal or partner, he could not have the ability to proceed through with the purchase.
Exactly like in the bricks-and-mortar shopping world, being conscious of your web shopping style enables you to a happier, better shopper. A clear focusing on how you operate online enables you to work with your look — and, a lot more importantly, work against it when you need to.
For instance, if you’re a Satisfier, try deciding for a particular item that sufficient is not sufficient, and that you’ll invest some time and research your purchase thoroughly. Are you a Maximizer? Imagine if you choose to consciously identify small purchases as trivial, and miss the research for all those types of products — saving time and just setting it up done. A Hesitater? Think about consciously deciding that you would like confirmed item, and setting a period limit for yourself on completing the purchase?
“Know thyself,” goes the Greek maxim. In commerce — now in e-commerce — the Greeks were i’m all over this. Knowing your style enables you to work with it, so when