SOME TIPS ABOUT WHAT Really Matters for SEO in 2016

To numerous people, SEO is a minefield of misinformation and conflicting advice.

Believe me, I’ve been there. When I Googled “SEO” for the very first time, I was quickly overwhelmed with a mountain of anecdotes, case studies and “guidelines”. I found a few tips, but also for the most part, I couldn’t make heads or tails of what I read.

After years of in-the-trenches internet marketing and PR work, I eventually put the bits of the puzzles together. But I’m no SEO guru. Actually, the majority of my best SEO successes attended from old-school PR. That’s because, when you still do it, PR equates to link constructing, or the practice of creating inbound links to get higher rankings browsing engines.

But during the last couple of months I’ve read that “link constructing is dead” and that “Google doesn’t value keywords anymore.” Instead, the internet search engine is supposedly more worried about high-quality content, schema markup and social media shares. . I’ve been busy with my startup, therefore i haven’t had time to maintain with the most recent trends in the SEO world.

Fortunately, another person recently took enough time to create sense of the topsy-turvy SEO landscape. Brian Dean and a team of data partners at Backlinko recently analyzed 1 million Google leads to see which ranking factors are essential for SEO in 2016.

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Here’s what they found:

Of the 20-ish ranking factors Dean viewed, he discovered that backlinks remain the no. 1 most significant ranking signal that Google uses. However, not just any backlinks. This study discovered that you will need backlinks from a couple of different domains.

Image Credit: Backlinko

Quite simply, in the event that you get 100 backlinks from the same domain, it’s not likely to blast you to the very best of Google. But in the event that you get 100 backlinks from 100 different domains, you’re running a business.

The question is: how can you get these backlinks? Spam 10,000 site with blog comments. Just kidding 🙂

For me, the best links you may get are contextual mentions from authoritative media outlets.

Not merely are these links highly-valued by Google, however they may bring in a boatload of traffic on top of that. Here’s helpful information I wrote that will assist you get links using PR.

This study also discovered that bounces aren’t just harmful to your important thing: they are able to throw a monkey wrench into your SEO efforts.

Using data from SimilarWeb, the analysis discovered that sites with a higher bounce rate tended to rank reduced Google than sites with a minimal bounce rate.

Image Credit: Backlinko

This data suggests bounce rates could cause lower rankings.

In the end, if people bounce from your site just like a trampoline, it sends a fairly clear message to Google that folks don’t like reading your articles. So it is practical that Google may downrank sites with plenty of bounces.

However, Dean mentions in the report a low bounce rate may be a byproduct of excellent content generally. In other words, in the event that you write a kick-butt article, folks are likely to hang in there longer.

How will you reduce your bounce rate, you ask? It’s not rocket science. On my blog I simply be sure that my content is above the fold — and that the first few sentences draw people in. When you can hook them quickly, they’re a lot more more likely to view another page.

Another way you can improve bounce rate is to break your articles up into small chunks. If you ask me, walls of text make users run because of their lives. However when you break your articles into 2-3 sentence paragraphs it becomes easier to digest.

Important thing? Spend time improving your bounce rate. It will be won’t hurt your SEO (or conversions), so that it makes sense to get time in improving it.

“People online have short attention spans.”

Just how many times perhaps you have read that?

Yes, there are particular individuals who live and breathe tl;dr (i.e. too much time, didn’t read). Nevertheless, you don’t want to architect your articles marketing strategy for this group. Consider it: in the event that you found a 3,000 word article on this issue of “why you’re so awesome,” would you skim it? Of course not! You’d read every word.

While that’s an extreme example, it would go to show that people Are prepared to read long-form content. Just consider the runaway success of waitbuywhy.com, which publishes posts that clock in at a lot more than 10,000 words!.

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And the analysis points out that not merely do people like reading long-form content, nonetheless it will rank better in Google:

Image Credit: Backlinko

According to Dean’s data, the common first page results in Google boasts 1,890 words. That’s a helluva many more than your average 400-word post.

Obviously, if you are using long-form, you have to write well.

So when you’re able to combine compelling writing with long-form content you have a one-two punch that’s very powerful.

Actually, other studies (such as this one by BuzzSumo) discovered that longer content tended to obtain additional shares on social media:

Image Credit: Backlinko

And I’ve found the same phenomenon on my blog. When I consider the content that earned the most shares (and get the most Google traffic), they tend to be than 2,000 words:

Does the upsurge in social shares explain the association between long-form content and rankings?

It’s impossible to state from this study, since it only viewed correlations.

As with bounce rate, publishing long-form content definitely won’t hurt you. And it’ll probably help. So give it a go.

Like I said, you can’t publish 1,890 words of fluff and be prepared to light the world burning.

Which study found a similar thing. They found that content rated by software as “topically relevant” ranked above quite happy with a minimal content score:

Image Credit: Backlinko

Just what exactly does this mean, exactly?

This means that when you reveal something, cover one topic in-depth.

For instance, here is a post about building a contact list from the Buffer blog.

In this article they write about a very important factor and a very important factor only: how exactly to grow your email list. They don’t meander off and discuss social media. Or content. Or blogging. Or building relationships.

It’s 110 percent about getting ultimately more emails. That’s it.

That focus is probably the reasons that the post ranks #4 in Google for the keyword “list building”.

That’s what you would like regarding every post that you write. If you ask me this process produces flat out better content generally. And it could also increase your rankings.

That’s what you would like regarding every post that you write. And it could also increase your rankings.

Will the brand new Domain Extensions Negatively Impact Your SEO?

You’ve probably heard that Google prefers fast-loading websites. Actually, Google has emphasized that they use site speed within their algorithm.

According to the study, this is apparently the case:

Image Credit: Backlinko

How will you make your website load faster?

At Criminally Prolific I take advantage of a (free) plugin called WP Super Cache. I’ve observe that it makes an enormous difference in my own loading speed. And it requires about 5.3 seconds to create. Other programs people use include WP Rocket, WP Smush, and Max CDN.

Continue steadily to released amazing content and follow my advice and you’ll be on the fast track to the tippity top of Google’s first

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