From work-life balance to locating the proper support, Constance Kawelenga CA(SA), director and owner of Zuva Financial Services, shares her top tips about how to manage an effective business as a sole proprietor.
“Every business has its slice of the marketplace; one just must define their service offerings and marketplace.”
“When I established Zuva Financial Services, it had been beneath the ‘illusion’ of a work-life balance. I say ‘illusion’, since when you work for yourself, you devote just as much hours, or even more, than when you work for another person.
“I also wanted the flexibleness in order to shape my working space around my very own lifestyle and family, rather than to need to account to other people. The rigorous training to become chartered accountant taught me to be highly disciplined. Which means when I work for my very own business, I am just as tough on myself, if not tougher, than any boss could have experienced a different setting. The plus for me personally is that I am in a position to be there for my children when I should be, and compensate because of this in a manner that best suits my lifestyle.”
Being your own boss has its advantages and disadvantages. However, for Constance, it really is all worthwhile. Setting targets on her behalf business each year and achieving those targets is deeply satisfying. Again, that is something she attributes to her training – she values client success and feedback.
“Whenever I get affirmation from clients regarding the worthiness that we are increasing their business, plus they refer other clients to us, I celebrate those achievements. The growth of Zuva Financial Services’ has resulted mostly from referrals or person to person and that, if you ask me, is a testimony to the worthiness that our clients put on our services.”
The hardest thing about being who owns Zuva Financial Services for Constance may be the lack of an interior support structure. However, Constance is rolling out a network of technical specialists that she can call upon to consult. She agrees that tech support team remains the toughest challenge to be a sole practitioner.
“You can expect a mixed bag of services such as for example accounting, taxation, secretarial, payroll and even Black Economic Empowerment consulting. Additionally, I’ve audit clients – some in industries with specific reporting requirements such as for example auctions and attorneys dealing with trusts. On a smaller scale, the breadth of services is nearly exactly like those provided by bigger firms. The difference is that I don’t have the inner resources for instance a technical department.
Ahead of establishing Zuva Financial Services, Constance spent six years in audit, mostly in Zimbabwe, but also in Botswana and South Africa. Since that time, she has been subjected to other financial roles, where she fulfilled financial management roles for different organisations such BMW Financial Services.
Constance advises those aspiring to check out in her footsteps and open their own companies never to overthink it, or doubt themselves.
”It took me so very long to take my first rung on the ladder because I possibly could not believe that I’d be able to build-up a customer base. Today, periodically I am overwhelmed by the workload on my plate. It reminds me of my mother-in-law’s advice when I started my business. She explained that each business has its slice of the marketplace; one just must define their service offerings and marketplace.”
Constance describes herself as “forever learning, discovering and empowering.” She adds: “We each have a distinctive walk in life – ours is to boldly come out and embrace it”.