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After a Life as Refugees, This Entrepreneur Family DOES NOT HAVE ANY Fear

Hao and Lisa Lam met and fell in love in a refugee camp in the Philippines after escaping Vietnam. Located in Seattle, they are franchisors of the greatest in Class Education Center, with 30 focuses on the united states. Educators provide tutoring services at the guts and help students plan college. The Lams provide jobs for 85 to 100 individuals just at their Washington location. They share key lessons from getting started in a refugee camp to operating a family group business.

Image credit: Hao and Lisa Lam

Brands

For a Company to go up That beats all others, the CEO Must Engage on Social Media

With hashtags dominating advertising and the fresh addition of “selfie” to the Oxford English Dictionary, it’s most likely not surprising to listen to that 74 percent of American adults use social-networking sites. What may surprise you, however, is that just 32 percent of today’s Fortune 500 CEOs engage on social media. The rest of the 68 percent haven’t any social presence at all: no Twitter, no LinkedIn, no Facebook. Nothing. What’s going on here, CEOs?

There is, of course, this factor. Most CEOs have a tendency to be older, and social engagement will not come as naturally with their generation since it does for his or her millennial counterparts. Additionally, doing social media right takes a time commitment, which poses a challenge for busy executives –regardless old. Many CEOs could also feel anxious about revealing themselves publicly and finding yourself in the doghouse if indeed they say or post the incorrect thing. Or it could just drop to ego as CEOs are accustomed to wielding power of their organizations but gaining influence on social media requires them to start out from scratch.

Brands

For a Complete Marketing Plan, Look AWAY FROM Direct Competition

Given that you’ve outlined both your business and marketing objectives for the entire year, it’s time to access work writing your business plan. A lot of the plan will be quite inward focused for certain, but you also need to look outside your four walls to get a complete perspective for your plan. You will need to analyze your rivals.

Before you look in, you first need to look out. Consider what your competition does!

How You Market Your Product Depends upon YOUR RIVALS

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SOME TIPS ABOUT WHAT Really Matters for SEO in 2016

To numerous people, SEO is a minefield of misinformation and conflicting advice.

Believe me, I’ve been there. When I Googled “SEO” for the very first time, I was quickly overwhelmed with a mountain of anecdotes, case studies and “guidelines”. I found a few tips, but also for the most part, I couldn’t make heads or tails of what I read.

After years of in-the-trenches internet marketing and PR work, I eventually put the bits of the puzzles together. But I’m no SEO guru. Actually, the majority of my best SEO successes attended from old-school PR. That’s because, when you still do it, PR equates to link constructing, or the practice of creating inbound links to get higher rankings browsing engines.

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9 Obstacles YOU NEED TO Overcome to create Your First Million

Our own doubts tend to be the largest barrier to success.

Most of us aim for some kind financial success. It seems sensible. Having a significant sum of money eliminates a significant worry and allows you to do more together with your life. Money and financial freedom allows you to do more traveling, trying new things, and experiencing all that’s life.

Despite most of these individuals who desire financial freedom, an enormous proportion of them cannot make it happen. Often, making that first 1 million dollars may be the most challenging because it requires being unique of everyone else that’s trying.

Brands

Brands Must Embrace Cable Cord-Cutters for Marketing Effectiveness

At its 2016 Summit in NEVADA, Adobe announced several new services designed to address probably the most significant enigmas facing marketers nowadays: How can you measure marketing reach and impact with on-demand content consumers?

The announcements are noteworthy — even if your business isn’t somebody of Adobe — because these challenges affect businesses of most sizes.

What This On-Demand Startup CEO Thinks the Sector SHOULD BE Called

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For you to Think ‘Tools’ When Hiring, NOT ONLY ‘the Job Post’

Tools like Comparably’s new Career Matching platform are changing the focus.

It’s been a hardcore year for talent. ManpowerGroup’s 2016/2017 Talent Shortage survey discovered that 46 percent of U.S. employers surveyed reported having difficulty filling jobs — an all-time high since 2007.

And there’s more bad news. Among recruiters surveyed by Jobvite this season, 95 percent expected recruiting to be as or even more challenging in 2017.

How come recruiting so difficult? Because employers remain counting on traditional job ads, despite the fact that they’re no longer the ultimate way to find talent. The web job search has evolved through the years. While professionals are changing their ways of find jobs, many employers aren’t doing the same.

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3 Profound Ways Self Employment Is Changing Our Lives

On-demand. Freelance. Independent contracting. Whatever term you select, the world of work is changing fast as people abandon, or supplement, traditional jobs and embrace self-employment, a far more flexible working situation.

Folks are choosing this sort of work for various reasons. According to Intuit research, 72 percent utilize it for moonlighting, to create supplemental income, while 60 percent choose on-demand due to schedule flexibility it provides. Others choose it simply out necessarily, because regular work isn’t available. Overall, the on-demand community is pleased with their work situation (80 percent say they’ll definitely or probably continue self-employment), to the stage where around 7.6 million Americans will be working as providers in the on-demand workforce come 2020.

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3 Promising Green Startups Attracting Millions From Investors

The most recent generation of entrepreneurs was raised in the era of recycling, electric cars and Al Gore’s An Inconvenient Truth, so it is no surprise that lots of are starting companies to combat global warming.

ON THE PLANET Day, it’s a great time to check out a crop of promising green startups. Some are centered on specific niches, such as for example clean fuels and efficient electronics manufacturing, while some are going for a consumer-focused approach, providing easy-to-use tools to greatly help everyone make green choices. Even in a challenging capital-raising environment for green companies (more on that later), these young companies are gaining the support of venture capitalists.

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3 Promising Trends for Smaller Businesses in 2015

Tis the growing season for new tech trends and predictions. Today, we’re thinking about just about the most overlooked elements of American economy: the small-to-medium sized business, or SMB.

Constantly overshadowed by news on global enterprises and trendy startups, today’s SMBs are quietly evolving from mother and pops that people once knew. During the last couple of years, we’ve seen several smart SMBs embrace technology, automate their operations and expand their reach. They’re staying prior to the curve, and moreover, before their competition.