Bravery: The Entrepreneurship X Factor

If you’ve never started a company, it’s easy to get in to the myth of overnight success. But real, sustained entrepreneurial success more often than not takes years of careful planning, effort and, most of all, unwavering bravery.

I once started a business conference presentation with a timeline illustrating our company’s growth that defined our first decade as “the first years.” Afterward, a female approached me with her eyes wide and eyebrows raised.

“I can’t believe your early years lasted that long,” she said. “I was hoping days gone by 18 months will be my early years — I’m prepared to move into a far more successful period now.”

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While she could easily get there faster than many people did, reaching a high-performing state does take time, regardless. You ‘must’ have the tenacity and patience to complete those early years — not forgetting the guts to place it out.

It doesn’t matter how long it requires to bring your idea to fruition, bravery is key. It’s among the intangibles that sets the wannabes in addition to the doers. Here’s why bravery may be the X element in the entrepreneur’s journey:

Many entrepreneurs sacrifice a whole lot for the chance to lead successful businesses — often to the detriment of their personal lives. Being bold enough to rebel when these important elements of your daily life are deteriorating will help you find some balance and steer clear of losing yourself in the quest for the hefty balance sheet.

Heightened risk is a challenging hurdle for just about any business. Luckily, my spouse worked, therefore i didn’t feel like the complete farm was at risk while I was building my company. For a few, though, the majority — if not absolutely all — of their personal wealth reaches stake. Having that much skin in the overall game requires great courage and an all-in commitment that bolsters an entrepreneur’s chances for success and enhances future opportunities to reduce that risk through partnerships or sales.


Entrepreneurs are rarely short on ideas, nevertheless, you should be brave — and honest — enough to choose those to pursue and those to shelve, particularly when you’re putting a whole lot on the line. You will need a clear knowledge of your value proposition, in order to play to your strengths and boost your likelihood of success.

Within my company, we’ve been early to advertise with several new services, because we believed we’d a strong potential for winning. But we’ve also stepped back again to watch something develop before making a decision whether to jump in. Other times, we’ve offered projects altogether.

A business consultant once explained something I’ll remember: “Entrepreneurs as if you haven’t any shortage of ideas, and you can’t pursue all of them. You must figure out how to say ‘no’ to numerous good things to help you say ‘yes’ to the very best things.”

I could think about 100 things I’d prefer to try, but many of them shouldn’t start to see the light of day. Getting the discipline to pump the brakes or cut your losses takes as much bravery as knowing when to provide everything you’ve got.

Part to be a business owner does things you don’t enjoy as well as learn how to do. This can be the classic crossroads moment for a leader who realizes she must stretch herself to grow and develop as a business owner.

Some leaders can’t see through this crucible, because they won’t admit they don’t have all of the answers. If you’re ready to evolve as a leader, you can leverage these opportunities to accelerate not only your own growth, but also the growth of the project or team you’re leading. Entrepreneurs need to push through personal fears to accomplish a myriad of things.

There’s no handbook for the entrepreneur, and you must learn the majority of it as you go. Looking back, though, I could observe how crucial being courageous was to my company’s success. It helped me look for a better balance, take smart risks, make good choices and continue steadily to grow as a leader.

How has bravery played a job in your entrepreneurial journey?


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