Working with artisans all over the world has taught both of these Americans to embrace different cultures and celebrate the differences.
In 2011, my pal Paul Goodman and I were traveling through Costa Rica whenever we met two local beachside artisans selling their colorful handmade bracelets. Like all good stories, our introduction was by happenstance, a chance meeting of strangers. From day one, we fell deeply in love with these beautiful organic wares — kaleidoscopic handicrafts with a straightforward aesthetic vision. Moreover, these artisans captured the country’s native mantra referred to as “pura vida,” Spanish for “pure life” and savoring the tiny moments.
For this reason chance encounter, we were inspired to create our company, Pura Vida Bracelets. During the period of eight years, we’ve worked to forge a deep and meaningful reference to our partners. Naturally, it has had a positive effect on just how we run our business and our lives. Below are a few key lessons we’ve learned on the way.
From a worldwide perspective, we’ve been intent on sharing the indigenous aspirations of the artisans with a more substantial audience. Actually, our brand’s core foundation was built on a common language of gratitude and mutual respect. From our inception, we instantly recognized our artisan partners as the makers of their own story. Subsequently, they taught us about strong character, focus on detail, dedication to craft and, ultimately, the gleaming outcome of their product. Like the majority of successful artists, in addition they showed us the need for a finely-tuned technique in conjunction with unwavering dedication to artistry and high-quality production.
A Social Engine That’s Handcrafting Artisans’ Livelihoods
We’ve never strayed from our origin story and also have built a shared knowledge of key components. First, our bracelets aren’t produced in higher quantities. Because each differs however you like, we understand the intrinsic value of evolved artistry. Second, because of this respectable production value, our artisan friends can concentrate on new, innovative designs; take more creative risk; hire their own heritage teams and inspire leadership.
Our collaboration reaches beyond domestic production and combines a time-honored respect for tradition, craftsmanship and the delicate talent of every handicraft. We’ve always looked to your colleagues as experts. For instance, they suggested dividing fellow artisans into teams predicated on their style and expertise, which allowed for a competent and seamless production model while still ensuring the very best quality.
Why Collaboration IS VITAL to Entrepreneurship
There’s an essential humanistic aspect in our partnership. The artisans we use show a clear kindness within their workplace. As opposed to what we’ve seen domestically, this marks a significant cultural lesson for all of us that enhances our very own workplace environment with a positive mindset. To put it simply, diversity and inclusion are monumental. To operate a vehicle an improved business, we embrace the thought of combining different cultures and celebrating those differences.
We find value in partnering with individuals who are like-minded. We believe this harkens back again to the old adage that kindness is contagious. We’re inspired by simple brands with personal missions, just like the TOMS story, where in fact the human element shines. Today, Millennials are increasingly drawn to brands with authentic stories. We’ve worked to make a deep reference to our partners by honoring their craft and establishing a feeling of mutual respect and understanding. It has truly transformed just how we approach our professional relationships.
8 Effortless Methods to Make Kindness Part of each Day
From a worldwide perspective, we’ve constantly worked to include the pura vida culture into our day to day routine and business practices. Due to this fact, we feel more peaceful for that reason genuine, pay-it-forward mindset. Personally speaking, our artisan partners have transformed my entire life. Without sounding overly-sentimental, they’ve allowed me to make a company with talented people and discover purpose in my own day-to-day life. This value of humility allows me to start to see the dilemna.
So without our chance meeting that 1 day, we’d be writing a different narrative with different artisans. We embrace the unknown. And instead of rush to over-produce, we just like a slow-simmering pace for the exchange of ideas. Because of our partnership, we’ve expanded into dealing with artisans in India and El Salvador, where we employ the same business ethos we learned eight years back. Really, the very best collaborations are the most elementary in nature: a straightforward pay-it-forward mindset in conjunction with the sharing of authentic ideas and materials and staying true our original mantra: p